“Billy’s Donuts” enjoyed its grand opening in Missouri City, Texas on Thursday. The owners had named the store after their son, Billy By, and they were excited to start slinging pastries.
But after a few days of running the little business, Billy’s dad was heartbroken by the lack of customers.
Billy then snapped a photo of his sad dad behind the shop counter and posted it to Twitter along with the address in hopes that it would spur sympathetic followers to stop by for a snack. When Billy first made the post, “Billy’s Donuts” reportedly had 71 followers on Instagram; now, it has over 59,000.
Within days of posting the heart-wrenching photos, the post has racked up over a quarter-million retweets from social media users eager to cheer up Billy’s dad. According toKPRC, dozens of people were crammed inside the store over the weekend, all of whom were enjoying pastries, donuts, sodas, and sweets.