Budweiser Ultimate Experience


Tune into Breakfast with the Bull weekday mornings for the cue-to-call!  The lucky caller will win a Budweiser Party Pack PLUS have a chance at the Ultimate Experience Grand Prize.

The Ultimate Experience Grand Prize is a trip for four (4) people to the Pure Michigan 400 at Michigan International Speedway on August 13, 2017, plus admission into the Acceleration Club.

Grand prize winner will be announce on at 8am on Monday, July 31, 2017.

Must be 21 years of age or older.  One winner per household.


Designed to get just about anybody’s engines running, the Busch Acceleration Club is an all-inclusive club located trackside in Turn 4. Watch all the prerace action right from the Busch Acceleration Club while listening to great guests. Perfect for fans who want to upgrade their race weekend! But also for companies looking to entertain clients, prospects, employees or anyone else you want to impress! 

Package Details:  

  • Hospitality credentials with single-day Pit and Paddock access
    • Grandstand race ticket not included, but is required* 
  • Busch Acceleration Club hospitality wristband 
  • Lot 3 parking pass (not valid on will call orders)
  • Event gift 

Food and Beverage:

  • Continental breakfast and catered lunch
    • Pure Michigan 400 weekend menu coming soon!
  • Complimentary water, juices and soft drinks (Coke products) 
  • Two drink tickets per guest redeemable for adult beverages
    • Only with adult tickets and must be 21+ to redeem 
  • Post-race snack (begins at checkered flag until one-hour post race)   

Additional Amenities:

  • Entertainment and closed-circuit televisions inside the club 
  • Dedicated lounge areas 
  • Club and food service remains open throughout the race and one hour after the checkered flag 
  • Private Restrooms
  • Special guest appearances - Past appearances include: Brandon Jones, Martin Truex Jr., and Kevin Harvick!

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