Kane Brown has announced that he will be performing during halftime of the Dallas Cowboys' annual Thanksgiving game this year. The country star revealed the news during an appearance on The Late Late Show with James Corden on Tuesday night (October 27).
The annual halftime show is a Cowboys' tradition, where fans are asked to donate to the Salvation Army's Red Kettle campaign. The funds raised through the Red Kettles are at risk this year due to COVID-19 and requests for help are at an all-time high, making this year's Red Kettle Kickoff more important than ever in providing shelter and meals for the homeless and hungry, Christmas toys for children and social service programs to millions of people in need.
"I'm thrilled to be a part of this year's Dallas Cowboys halftime show honoring The Salvation Army's Red Kettle Campaign," Brown said in a statement. "There were times growing up when my family did not have enough to eat, or a roof over our head, and today, there are so many people in need. 2020 has been a hard year, but every small act of generosity helps. I am honored to have the opportunity to bring awareness to the ways people can help during this holiday season and beyond."
The Salvation Army started its Red Kettle Campaign early this year for the first time in 130 years due to the pandemic. "Kane Brown's contagious energy and positive spirit are just what we need to put a spotlight on the campaign, especially during a time when so many people are struggling due to the pandemic," Charlotte Jones, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army said. "Kane's music has a way of inspiring hope, and we're excited to have him on our national stage for an incredible halftime performance this year."
The Dallas Cowboys' Thanksgiving game against the Washington Football Team will air on Fox on November 26.
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